Today I want to dive into Babolat’s use of social media.
November 7th, they launched their #TennisRunsInOurBlood campaign. Through this campaign they are asking people to have a passion for tennis to submit their photos on Babolat’s facebook, twitter or instagram pages for a chance to make the photo album.
So far pictures in this album include pictures of tennis courts, players with their tournament trophies and people playing tennis.
This campaign targets the recreational tennis players.
To this point, majority of the pictures submitted have been posted to their twitter page.
Another campaign they are currently using is the #MasterThePower, which launched on October 16th.
On October 16th, they posted a teaser picture that hinted at the release of the new racket series.
On October 29th, they tweeted a blurry picture of the new Pure Drive rackets, with the message, “unlock the image with 20 RTs. #MasterThePower”
The four pictures of of the pure drive, combined for 391 retweets and 272 favorites.
Since the launch of the Pure Drive, they have been posting many promotional videos. These videos includes specifications of the racket, play tests and history of the Pure Drive series.
Overall, babolat is very active on all three social media platforms with a mixture of videos, pictures and text.
Currently most of the posts have been from Babolat themselves, but their new campaign #TennisRunsInOurBlood should increase their fans fans content creation and activity on the page.
Until next time,